Sunset Traveler

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Posted by Sunset, May 9, 2008

By Rachel Levin, Sunset senior editor

Why do I love Virgin America? You know, Richard Branson’s new low-cost airline aimed to “make flying good again.”

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Oh, let me count the ways:

1. They roll out the red carpet. Literally. When I first walked into the sprawling San Francisco International Terminal, I had no clue where to find the Virgin America ticket counter. Late for my flight to New York City (I’m always late), I searched frantically, feeling like a 4-yr-old lost in Grand Central Station. And then, I caught sight of a true oasis among the chaos: a cushy red carpet and a hotel-lobby-like-table topped with an oversized vase of white orchids. (Okay, they're fake, but, still...) There were plenty of open kiosks, plus a friendly woman there to help walk me through the touch-screen. How pleasant!

2. They set the mood. No piercing lights in this Airbus. Instead, a purplish glow and comfy black leather seats (white leather—plus massage—in first class), create a calm, lounge-like atmosphere never before experienced at 39,000 feet. (The bathroom isn't bad either; they've got Method products and everything.)

3. They look good. Flight attendants aren’t dressed in some stiff, navy polyester throwback outfit with stockings, scarves, and nursing sneakers. Men wear black button downs (Johnny Cash-style); women wear white.

4. They keep you entertained. Not with a mandatory viewing of “Everybody Loves Raymond” or a grainy VHS version of “Astronaut Farmer”—but with essentially anything you want. Thanks to "Red"— your very own iMac-of-an-entertainment center. “The Office!” “30 Rock!” First-run movies on demand! (for a fee, of course, but who cares.) Video games! Seat-to-seat chat. (If you don’t like the guy drooling next to you, make a new friend.) And, best of all, a library of 3,000 songs—from Bjork to Beethoven to female folkies like Patty Griffin (my fave); listening to a crystal-clear recording of Patty’s “Trapeze” at lift-off, normally a kind of a tense time, I couldn’t have been happier.

5. And well-fed. Whenever you’re hungry, not when the stinky cart clunks by. Instead, just scroll through the touchstone menu for fresh, organic fare: yogurt parfait... caprese sandwich...fruit and cheese plate (gouda, manchego, Brie)...Swipe your credit card and food arrives within minutes. (First-class gets tapas like marinated bocconcini with peppadew peppers; Italian salametti with artichoke and roasted tomato; Louisiana crab salad.) Thirsty? Just grab as many mini-bottles of water as you want, from the always-stocked cubby hole in the back.

6. Best of all, they have the best safety video of all time. My favorite line? “For that .001 % of you who don’t know how to buckle a seatbelt...” Can’t wait to see it? Click here to watch now.

Virgin America currently flies to 7 cities with daily flights from: San Francisco (SFO) to Los Angeles (LAX), SFO to New York City (JFK), SFO to San Diego (SAD), SFO to Washington, D.C. (IAD), SFO to Las Vegas (LAS), LAX to JFK, LAX to IAD— and, this spring, they launched flights from San Francisco to Seattle and Los Angeles to Seattle. With more on the way!

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